Franziska Heindl: 4 questions to the entrepreneur
Franziska Heindl is the founder of small PHARM, an online shop for animal health. This year, Franziska Heindl is a participant in "Entrepreneurs of the Future" initiative of the Association of German Women Entrepreneurs, Global Digital Women, ChroniquesDuVasteMonde Academy and Amazon, and is helping to make their business more international.
That's why I'm an entrepreneur:
I already had the desire to start my own business during my studies. I am a very creative and curious person and I love to work on new ideas. I approach challenges more analytically and entrepreneurially, and always look at the big picture rather than just solving a partial aspect at short notice. After three years in a management consultancy, the right time had come to found my company, small PHARM, and take the plunge into self-employment.
That drives me every day:
That after the good business idea and the operational implementation works: I work every day with much enthusiasm and passion on my topics. I just enjoy my work, every day is different. In addition, I am pleased that I can acquire a lot of new knowledge in very different areas. Satisfied customers and the positive development of the company numbers are of course the best confirmation of the hard work.
This is my tip for women entrepreneurs and those who want to become one:
Analyze your own business idea, look for talks with industry experts and have lots of courage! I also learned how important a good network is. During the program? Entrepreneurs of the future? We are looked after as candidates by experienced business coaches and Amazon Account Managers. Also the Association of German Businesswomen? (VdU) and? Global Digital Women? support us. As a young entrepreneur you do many things for the first time and it is very helpful to know people who you can always ask for help and receive competent support.
Do I stand up to this challenge? Entrepreneurs of the future ?:
The focus of the program is the development of a private label and online branding. For example, since June our first Bach Flower globules mixtures for dogs and cats are available on Amazon. In addition to individual products is also the development of "animal health boxes? a focus. In a box, the customer receives several articles for a particular application (e.g., parasite control, kidney problems in cats, joint discomfort, etc.) tailored to the pet species, age or size of the pet. So it is also possible for us to integrate the product consultation a bit more in the online trade.
Franziska Heindl, little PHARM
Franziska Heindl in video:
More about the initiative "Entrepreneur of the Future":
With their joint initiative? Entrepreneurs of the Future? The Association of German Women Entrepreneurs, Global Digital Women, ChroniquesDuVasteMonde Academy and Amazon promote the owners and CEOs of companies that want to expand their stationary business by launching an online trade or expanding their existing online presence. At the heart of the program is the individual accompaniment of all participants by expert coaches. More information about the program is available atwww.amazon.de/unternehmerinnenderzukunft
