Food Outlet: Here you can save on food and do good
This project really gives hope: SirPlus, Germany's first food outlet store, opened almost three weeks ago. On 70 square meters, the supermarket in Berlin Charlottenburg offers only discarded food.
From crooked cucumbers to shapeless eggplants and expired yogurts? At SirPlus, there are products on the shelves that other providers generously sort out. Not because it is no longer edible but solely because it does not conform to the norm or consumer demands.
© SirPlusThis waste must finally stop!
"I've been campaigning against food waste since 2009," says Raphael Fellmer, one of three SirPlus founders. "With SirPlus, we want to make food rescues mainstream, and we must finally create a general awareness of the value of food."
In Germany alone every minute a truckload of food is disposed of. Worldwide, the mass of wasted food at 1.3 billion tons per year is beyond imagination. Raphael said: "We should urgently begin to use our resources sustainably and to reduce overproduction and hunger in the world."
The first SirPlus branch in Wilmersdorfer Strasse in Berlin-Charlottenburg.
© SirPlus70 percent cheaper - the concept arrives
SirPlus was well received in the first three weeks. Up to 70 percent can save consumers there. "We already have hundreds of enthusiastic customers, and almost every day new producers and dealers are coming in to cooperate with us," says Raphael.
At the opening, the three startup founders had already acquired the supermarket giant Metro as a partner, which wants to reduce its food waste by half by 2025. The logistics company Liefery guarantees a fast transport of the SirPlus goods? which can also be ordered home soon, even throughout Germany.
They just want to save the food of this world: SirPlus founder Martin Schott, Raphael Fellmer and Alexander Piutti (left)
© SirPlusOrder rescue boxes home
Starting in mid-October, SirPlus will start shipping rescuers' boxes in Berlin, which the company plans to extend to all of Germany by the end of the year. For the beginning of 2018, the trio plans to launch their online store for salvaged food, and by the end of the year, they want to create a digital marketplace to "bring supply and demand together and save tons of food," says Raphael.
But even that is not enough: in the long term, the start-upper want to expand as a franchise. Raphael: "Interested parties can already contact us now."
We definitely wish a lot of success and look forward to the first crooked cucumber, which we order in the SirPlus online shop.
