Kylie Jenner: The recipe for success of her brand Kylie Cosmetics
From a reality TV star to a model to a successful entrepreneur: Kylie Jenner has already made an astonishing and successful career change in her younger years. On the 10th of August, the daughter of Kris Jenner (62) and Caitlyn - formerly Bruce - Jenner (68) celebrates her 21st birthday and thus in the US the step of coming of age. She has long since made her way to the youngest self-made billionaire of all time. This is Kylie Jenner's beauty empire Kylie Cosmetics.
She owes her career to this insecurity
That she has become so successful, Kylie Jenner owes her uncertain younger self. Since childhood, she has worn make-up to "feel more confident," said the birthday child in an interview with "Forbes". In July 2018, the magazine named her the youngest of America's richest self-made women.
Out of their insecurity about their own lips, the Lip Kits came into being. With savings of $ 250,000 (about 213,000 euros) in 2015 she had the first 15,000 lip kits made. Within a short time - less than a minute - the parts were sold out. This makes Kylie Lip Kits one of the fastest selling make-up products ever.
In an Evening Standards interview conducted by her half-sister Kim Kardashian (37), Jenner explained her passion and secret of success behind Kylie Cosmetics: "This is one of the most authentic things I've done in my career, it really applies to me and I feel that people know that I'm really passionate about it. " She has transformed her uncertainty into success. "I was unsure about my lips and lipstick helped me feel confident."
"Forbes" also expects that Kylie Jenner will be the youngest self-made billionaire of all time in a year. She would be 21 years old. It's not just Mark Zuckerberg (34) who makes her look old, who once rose to the billionaire's club at the age of 23. Even Snapchat founder Evan Spiegel (28) was in his early 20 billionaire - it is unclear exactly when, but he should have been pretty sure older than Kylie.
With "Momager" Kris and social media to success
Kylie had help in climbing the career ladder of Mama Kris Jenner and her social media followers. On Instagram alone, more than 110 million people follow her. "Social media is a wonderful platform," enthused Jenner. "I have such easy access to my fans and my customers." It advertises its products through its channels, reaching millions of potential female buyers who can successfully compete.
In June 2018, "Time" magazine Kylie Jenner declared one of the 25 most influential people on the Internet. As the basis for the list, the magazine looked at the global impact of social media posts and the general ability to spread messages. Not only was Jenner the highest paid celebrity on Instagram, her Snapchat-Diss at the beginning of the year also proved how much influence the 20-year-old has, so the tide.
One day, Kylie Jenner's daughter Stormi, who was born in February 2018, is to inherit her empire. If the little girl wants it. The 21-year-old herself plans to work "forever" at Kylie Cosmetics. Whether this will happen in the future without business partners, will show. "Momager" Kris Jenner does not exclude it, in contrast to her daughter at any rate, one day to sell shares of the company.
That Kylie Jenner will forever remain the face of her beauty empire, but there is probably no way around, if she wants to continue her success story as before. After all, there is a healthy portion of self-marketing in the recipe for success. No question that the birthday girl brought a limited "Birthday Collection" of her make-up products to the celebration of her own age on the market ...
