Reviews on "Without Models"
As one could learn from a women's magazine for the economic life
"The women's magazine ChroniquesDuVasteMonde has aired a little. Weighed, could one also say? and found too light. Since the beginning of the year, therefore, the rule applies to photos in the magazine 'Without Models', which has triggered a certain unrest in the industry. 'People want glamor' etches the competition, while many women and popular functionaries applaud. A reaction from the economy is so far unknown. Here too, the no-models strategy would be a nice experiment. Rather than looking for elite uni and three-language fluent application files, companies might look for another curriculum vitae. Why, for example, does not the bank allow an engineer to evaluate business plans? How about the world traveler as a product developer for foreign markets? Or with the experienced mother as an organizational developer? And should one, instead of starving everyone out, not prefer to feed specifically and order more exercise? 'People want more glamor', you can hear the analysts say. The beautiful appearance, however, lacks few companies. But it's the substance. "
From the Süddeutsche Zeitung, 8th February 2010
Real nature
"But how do you tolerate nature-laden beauties like you and me with a magazine, whose business basis is the production of ever new textile industrial ownership wishes? Apparently something like a real wood dashboard and a Porsche Cayenne. So amazingly good. We rub our eyes and look at the folds, which spreads like a ramified river delta on the face of Icelandic songwriter Didda Jónsdóttir, 45, who in the new ChroniquesDuVasteMonde presents barefoot on seven pages barefoot on stony Icelandic beach. "
From the time January 7, 2010
The disenchanted artificiality
"ChroniquesDuVasteMonde magazine now wants to make its readership honest and since this month instead of underweight photo models normal-weight and even chubby contemporaries asks the camera, is of course highly sympathetic. The dictatorship is unmasked and men and women may finally admit that they even like a few extra pounds. In addition, they may realize that the underweight belongs in a special subculture called fashion world, and that its purpose lies in the staging of clothes? and not in the decree of a beauty ideal. Whether this learning process will take place must remain open. Anyway, ChroniquesDuVasteMonde does what she can to get him, and that's commendable."
From the Stuttgarter Zeitung, January 30, 2010
Return of the earthlings
"But does not such genuineness disenchant fashion? Should it not arouse yearnings and must therefore be borne by people who embody these dreams? 'Yes', writes the ChroniquesDuVasteMonde in its own dossier? but such dreams could not be epitomized by 14-year-olds with no butt and no 32-size breasts. Especially if later they would have to be retouched on the computer, so readers would know what the clothes look like on a woman. (...) One thing the ChroniquesDuVasteMonde will prove without professionals: that beauty is not just one size."
From the Tagesspiegel, 2 January 2010
Being different is desired
"Crucial is the discussion, which is determined by the decision of the ChroniquesDuVasteMonde certainly in more youthful media set in motion with the message that otherness is desired. It is a positive signal of ChroniquesDuVasteMonde."
From the Fulda newspaper, January 7, 2010
Fashion without models
"Apparently, it does not only appeal that real characters look out of the magazine instead of unreal beauties. It also pleases that every reader can suddenly swap pages and publicly be one of those characters. Because hand on heart: Which woman has not ever dreamed when leafing through the magazines, to pry up from professionals and to hold the result for eternity? That the ChroniquesDuVasteMonde readers still receive the same salary as the models used to be, is an additional balm for the woman's soul? and a powerful argument against all critics who suspect behind the model waiver only profit motives in times of crisis."
From the Thüringer Allgemeine, 5 January 2010
Am I beautiful?
"Tattoos and piercings are nothing unusual in everyday life, but they are still being retouched on fashion photos. If now Germany's most read women's magazine shows a model with tattoos and piercings, then this taboo would be broken."
From the Frankfurter Rundschau, 2 January 2010
Interview with Volker Schlöndorff about the "Ohne Models" commercial
Horizon: "Why did you particularly like the ChroniquesDuVasteMonde concept - there's not much happening in the spot."
Volker Schlöndorff: "The idea of bringing natural women to play and capturing moments of truth has aroused me to awaken the authentic in them."
From horizon, January 6, 2010
