McDonald's: Fast Food chain announces big changes
No wraps, shakes, fruit portions and salads anymore! McDonald's puts an end to his health strategy? and relocates to his core business: meat in a roll. And that means no frozen patties, but fresh minced meat that will be processed in the burgers in the future. Why the U-turn? Because a survey of the group showed that people who want to eat healthy, anyway, do not want in the fast food chain.
Strategy change against loss of sales
McDonald's got? especially in the US? Millions of visitors lost. Worldwide, sales fell by around three percent in the last quarter and by 1.3 percent in the US market. To get the customer problem under control, the fast food chain wants to spend about 1.7 billion dollars for the innovations. The following strategy change is planned:
Prices are falling
Instead of pushing prices higher, McDonald's wants to lower its prices? for example with coffee. How much will be screwed on the price screw for drinks, the Group will announce shortly.
Burgers by delivery
Another innovation: Burger, which will soon be available in different sizes, will be delivered to your home in the future. Thus, the fast food group joins other competitors who already have the delivery service in the repertoire. The delivery is currently being tested in Asia and the USA. When the concept spills to Europe is not yet known.
Payment via app
By the end of the year, customers should also order their goods via their smartphones? and can pay via app. In addition to cash, you will soon be able to use Apple Pay or Android Pay to pay. By the way: In addition, there should be a table service, so that the waiting in line is soon a thing of the past.
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