4 reasons why you should wear red lipstick every day
1. You are perceived in the job more serious
As early as 2011, the New York Times reported on a study by Harvard University that found that women with on-set make-up, including lipstick, are perceived as more competent. Men and women were invited to look at photos of 25 women, each with different make-up. The result: The women who wore eye make-up and lipstick were consistently perceived as more serious and competent than the unvarnished. Therefore, those who often use red lipstick show self-confidence, strength and intelligence.
2. It strengthens the self-confidence
Have you ever had the feeling that you are going through everyday life more confidently with red lipstick? No wonder, after all, you get more attention with the signal color, which automatically promotes self-confidence. This is also confirmed by a study by CoverGirl and Harvard University. Fun Fact: The study, which involved 1,000 women, also found that this leads to taking more selfies and other photos.
3. You are estimated younger
Anyone who would like to be perceived as younger than he is, will be pleased about this news. A study by Chanel and Gettysburg College in Pennsylvania confirms that women with red lipstick are valued younger than they actually are. This is because the natural lip color gets paler with increasing age, while the facial skin becomes darker. When you're young, the lips, unlike the rest of your skin, are perceived as reddish - for many, that's an indication of youthfulness. If older women choose red lipstick, they can artificially create this effect and cheat younger for the viewer.
4. You earn more money
We admit: This study only applies to women working in the catering industry. A study by the Université de Bretagne-Sud in France found that women who work as waitresses, bartenders, or similar workers get much more tips when they use the red lipstick.
Still no matching lipstick in the purse? Here are some shopping favorites for you:
