How the pubic hair came into the shop window
On the New York's Lower East Side are two proud mannequins with transparent underwear and a lot of pubic hair in the window of the hip clothing chain American Apparel.
An eye-catcher, but what's up? "We want to encourage passers-by to think about what's sexy," says creative director Iris Alonzo. Shortly before Valentine's Day, we want to point out the "natural beauty" of women. In fact, pubic hair is getting harder and harder in the US and in Europe, it's almost unaesthetic. Many young girls and women no longer let hair on their bodies, apart from the head.
The reactions in front of the shop window are accordingly different, from interested to disgusted, the picture went around the world. With this, American Apparel has already achieved its PR main goal, as the company is not known for kicking off social debates. It is considered sexist because their advertising campaigns are often reminiscent of pornography. And Dov Charney, the head of the fashion label, should have sexually harassed employees regularly.
But leaving American Apparel out, it's right to talk about pubic hair. In the international fashion scene, there is now an aesthetic countermovement, the models photographed with armpit and pubic hair. Our editor Lisa van Houtem also finds that pubic hair is anything but unsexy.
At the end is nice, what pleases.
