Global fragrance preferences: other countries, other noses

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Fragrance preferences of the Britons: Please English Rose once!

The British want to smell like an English garden: one in which it has just rained properly and the aromatic fragrant roses are dripping wet. And next to the rose bush grows fresh mint, which helps to keep a cool head. Being cool like Kate, English women like that. Incidentally, the love of roses originated with the Crusaders - they once brought rose water to the island. Oh yes, a touch of Earl Gray would also like to be added.

Popular scents in England, eg. B .:

Laura Mercier "Verbena Infusion", about 55 euros.

Bestseller Unisex: "Café Rose" by Tom Ford, ca. 170 Euro



Germany loves: sporty freshness and exotic fruits

Fruity fresh ingredients paired with exoticism, like German women. But please slightly, rather restraint instead of perfume drone. The Germans, both men and women, love sport, whether active or passive. Hence the great love for refreshing nuances. Since its launch in 1988, Cool Water has booked a long-term subscription to the top ten perfume sales in Germany: just the perfect mix of blue ocean and foamy North Sea. For both sexes. However, German women are increasingly turning to fruity, floral fragrances, like with apricot, raspberry, or jasmine. For younger women, sweet ingredients such as caramel and chocolate are very popular.

Popular fragrances in Germany z. B .:

"Light Blue" by Dolce and Gabbana, about 50 euros

"Coco Madmoiselle" by Chanel, about 77 euros

"Cool Water" EdT for men by Davidoff, about 35 euros



Schoko fragcity is not only high in the season for fragrance beginners.

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France loves: lavender and jasmine paired with citrus

The French are spoiled with good eau de vivre, nowhere is there a greater perfume offer and especially niche scents than in France. And the reason why they dare more than other nations in terms of spraying technology: they dare to wear the scents that come through the door in front of them and like to experiment. What does that mean in ingredients? Aromatic, which grows in Provence, z. Lavender and Mimosa, in conjunction with chypre notes such as lemon, earthy oak moss and woods.

Popular fragrances in France z. B .:

"Rosabotanica" from Balenciaga, about 40 euros

"Aqua Allegoria Tiaré Mimosa" by Guerlain, about 72 euros



They love their lavender, which French women like to combine with extravagant ingredients.

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Italy and Spain love: freshmen with erotic woods

In the southern regions of Europe, women and men like to keep their heat with citrus and Mediterranean herbs, like paired woody notes - which give the fragrance eroticism. Translated into ingredients: rosemary, orange and, for example, sandalwood.

Popular scents in Italy and Spain z. B .:

"N ° 06 Notre Temps", niche scent of "Frau Tonis Parfum Berlin" (frau-tonis-parfum.com), ca. 58 Euro

Fragrance preferences in Brazil: Fresh, but please with temperament!

The ingredients from the citrus scented family are always sprayed in hot countries, often in WM-Land 2014 in combination with spirited components. For example with a pinch of pink pepper or extracts of orchids, tiaré blossoms and water hyacinth. Olè!

Popular scents in World Cup country z. B .:

"Trésor" of Lancôme, about 30 euros

"Vitória Régia" Aqua de Colonia by L'Occitane, about 32 euros

Orchids thrive wonderfully in Brazil - and are a popular ingredient for perfumes.

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Fragrance preferences in the US: vanilla and white innocence flowers

Since September 11, 2001, scent preferences in the US, but also worldwide: more vanilla. Reason: the sweet vanilla fragrance gives most people a homely feeling of well-being. Exactly what was restricted by the terrorist attacks. Otherwise applies to North American cities: It is loud and you have to speak louder to drown out the competition. And it smells like hundreds of things in NY as in L.A., so your own smell must be loud too. The fragrance motto is therefore: attract attention. And with vanilla, tuberose, jasmine - the Americans want to smell like innocent white petals, but that's the way it should be.

Popular scents in the US z. B .:

"I love NY" by Bond N ° 9, about 110 Euro

"Sensuos" by Estée Lauder, about 47 euros

Fragrance preferences in Japan: as freshly bathed, very subtle

The Japanese like it even easier than the Germans. The fragrance should be as unobtrusive as possible. And he likes to include local ingredients: ginger, bamboo and a dash of Nashi pear.

Popular fragrances in Japan z. B .:

"Pleats Please" by Issey Miyake, about 40 euros

"Five o'clock au gingembre" by Serge Lutens, about 85 euros

Fragrance preferences in China: plum, ginger and french

Since the luxury market is booming in China, the French are clapping their hands. Because in Shanghai or Hong Kong, French high-end labels sell like hot cakes. This also applies to fragrances de la France. Perfumes from the houses Dior or Chanel run by themselves. However, rather the lighter, so the Eau versions. Otherwise, Chinese women like extracts of plum blossom, lotus and ginger.

Popular fragrances in China z. B .:

"Chance" of Chanel, about 80 euros

"Miss Dior Blooming Bouquet" by Dior, about 85 euros

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Somm 3 (April 2024).



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