For money: Millions of women reveal boss most intimate pregnancy secrets!
Diana Diller lives in Los Angeles (USA). When the 39-year-old event planner gets pregnant, she starts the app Ovia to use ? like millions of other women in America too. In the app, the pregnant woman enters, how her pregnancy is and how she feels from day to day: What is her mood? How does her lust for sex change? How does she physically change? How is your sleep? Which medication does it take? Finally, at the birth of the baby, the birth process is recorded in the app: were there complications (if so, which ones?)? Was it a caesarean section or a natural birth? Where did the birth take place? How much does the child weigh? How is he? And of course, when the new mother is planning to return to work.
Pregnancy tracking at the highest level
First of all, using this app is nothing out of the ordinary, after all, we live in a digitized world where more and more people are counting their steps per day, tracking their heart rate or sleep patterns from their cell phones, controlling their period or fitness via app. Where all the personal data land and what happens with it, know the least users? After all, hardly anyone reads the terms and conditions of each software.
Different in the case of the Ovia Pregnancy App. Women like Diana know in advance exactly who has access to their personal data: their employer. In Diana's case the video game company Activision Blizzard.
$ 1 a day for intimate details
The deal is as follows: The pregnant woman commits herself to fill the Ovia app daily with her private data. Her employer pays her one dollar a day. In return, he has access to all the data of his co-worker. Diana found the offer lucrative: "Maybe I'm naive, but I thought that would benefit me," Diana told them Washington Post"I thought they help me with the app to take better care of myself." In addition, she could use the money about good for diapers.
But employers and health insurance companies are not as selfless in this regard as it may seem. Because the advantage that employers have of pregnancy data is this: The information helps them to minimize health insurance expenses, identify medical problems for pregnant women in good time, and thus plan better in the long term.
Employers want to save money with the app
To the critics of Ovia-App include privacy advocates and advocates of privacy. Do women really want to share one of the most intimate moments of their lives with their employer or health insurance? And what about the danger that employers use the data to influence the future career of women? "In case of a miscarriage, you could use the app again and start a new pregnancy," it says cold in Ovia, Critics speak of a "vaginal digitization", an objectification of pregnancy and childbirth.
The Ovia-App is now also available in a parent version for the first months after birth. And as a pregnancy preparation that helps women to track their fertile days and become pregnant. A found eating for employers. Because for American employers, a pregnant employee is very expensive. In addition, employers can see which articles the pregnant women are interested in: Do you read about prenatal depression? About premature birth? Or about abortions?
Digitization of the vagins of 10 million women
These tracking apps are especially popular with women: whether diet, menstruation or pregnancy? These data sharks among the apps make billions in profits every year. They benefit from the urge of many women to optimize themselves and their bodies. Ovia not only makes money with paying employers, but also with the use of advertising in the app: life insurance and household product manufacturers see in the pregnant women and young parents an ideal target group. With around ten million users, the Ovia-Apps the most widely used medical apps in America.
The operators and beneficiaries of the app founded in 2012 defend themselves quite simply: No women are forced to use the app, they do it voluntarily. In addition, the pregnant women would also benefit from the app, would even get an overview of how their pregnancy is, and could get to know their body so much better. If pregnant women track their well-being, they would pay more attention to their health, take better care of themselves and would thus have more pleasant pregnancies, according to the arguments of the Ovia-Group.
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