Bye, thong! The granny pants are back
Young women are tired of string thongs
An article in the New York Times got things rolling. Young women are said to have no desire for thongs. Less and less of the tiny pieces of cloth would be sold, for it are underpants that cover the Po, on the rise. Expressed in figures: Last year, the sales volume of strings in the US dropped by 7 percent. Normal briefs, boy shorts and high-cut panties sold 17 percent more in the same period.
Who should like the laundry - us or the men?
Does the thong have to dress warmly now? And where does this new yearning for comfort come from? On the one hand, the anti-string trend certainly fits the zeitgeist - and a new female self-confidence. Many women do not want to squeeze themselves into uncomfortable panties, just to collect sexy points from the Lords of Creation. Julia Baylis, the designer behind the successful American indie linen label Me and You, explains this to the New York Times: "Much of the lingerie is designed to appeal to men, and that does not matter to us You just wear clothes for yourself. " Her top seller, a comfortable white cotton panty with the inscription "Feminist", is currently out of stock.
On the other hand, current trends in the fashion of the granny underpants in the cards play: Not only that high-cut, wide pants, under which underwear is not so quickly apparent, thanks to the seventies revival have a great fashion moment. There is also a general shift towards more natural and convenience. Normal is the new cool, Birkenstock and trekking sandals are again portable - so why not seize on panties, for our Omis can inspire?
Underpants - wonderfully comfortable
Underpants - wonderfully comfortable
