The curve specialist: Anna Scholz


The designer Anna Scholz

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ChroniquesDuVasteMonde BIG: Fashion and thickness - a difficult pair?

Anna Scholz: Not for me. Why should women not be interested in fashion just because they are big in size? We often tell stories on Facebook and in our blogs about curvy women from all over the world who do not let their lives be dominated by their size and fully enjoy the fashion.

ChroniquesDuVasteMonde BIG: Then why do not many designers like to offer their models in Big?

Anna Scholz: It is tedious and expensive to graduate the cuts for more sizes. On a woman without curves, a dress hangs exactly as the designer imagines. With lush curves, a lot more to note, the proportions are more important. The woman is the focus and not the dress.



ChroniquesDuVasteMonde BIG: Do curvy women need extra fashion? Or do the same rules apply to everyone?Anna Scholz: The rules of the game are the same - the means different. I work a lot with prints, with skillful draping, with several layers of fabric. For thin people like fat: emphasize their own advantages. Luscious are just as women who go out, have dates and are in the job - and no other species. But you have less choice and have to make more effort. If I used to go shopping with friends, the others had 20 shops to choose from, I bought a maximum of sunglasses and felt like a second-class person.ChroniquesDuVasteMonde BIG: How do you find the habit of hiding cushions under much fabric?Anna Scholz: Anyone over the age of 20 should not present everything they have anyway - no matter how round or slim. But voluminous laminating does not make smaller. Curves want to be emphasized. Clothes are wonderful for that. They should be really well tailored. But that is always true.ChroniquesDuVasteMonde BIG: Is a change in the way of dealing with large sizes in sight?Anna Scholz: It is changing a lot. Fashion magazines recently show plus-size models opulently on their covers. It's really stupid to refrain from customers over size 40. They also have style and charisma. And money.ChroniquesDuVasteMonde BIG: Often there are special style rules when it comes to women of large sizes. What do you make of it?Anna Scholz: Curvy women can wear everything, they have to combine well, pay attention to proportions. We tailor for women between 20 and 80, from 1.50 to 1.80 meters. There are more differences than similarities. I love to attract so different women, to make them more beautiful. Every woman gains a zest for life when experimenting with fashion. The only rule is: a positive attitude to who you are and what you are wearing. The transmits to the viewer, and then there is resonance that encourages.



More information and the online shop of Anna Scholz at www.annascholz.com.

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Anna Scholz, Fashion, London, Facebook, Big, Fashion Label, Figure Advice