When stars become tailors ...
When we stand at the bus stop, we do not pass her, she laughs at us from the advertising pillar and we can also admire her on the high façade wall: the sporty-dressed woman who is currently meeting us at every corner and on every billboard , is no lesser than Pop Queen Madonna. But the singer does not advertise for her latest record - but for a tracksuit. The - in black or white - looks so simple and inconspicuous that you could find it so safe in the discounter. But far from it: the suit "made by Madonna" is only available in exclusively selected shops of the Swedish fashion giant H & M. And just because the American quick-change artist has given her name for the sporty fabric, you have to pay significantly more than usual in the shops of this chain usual. Exclusivity and celebrity names have their price - even if what is being advertised and sold has little material value. And yet Madonna is not the only one who ventures into the fashion business and brings out her own collection in cooperation with a fashion label.
When stars become tailors ...
Anastacia by s.Oliver
There is a state of emergency in the Hamburg shopping area. Nothing works in front of the s.Oliver store anymore. Nervously trembling teenagers who are crying before anything has happened, worried-looking mothers and strained media outlets are crowding a makeshift catwalk and a small stage. Necks are stretched, cameras positioned, fought for the best place, the best view. The American singer Anastacia has announced that she wants to present her first collection for the fashion company s.Oliver. Suddenly, the moderator on the stage is very hectic, looks eagerly down the long street and animates the fans again and again to shrieks. They reach a painful volume when, with a lot of fanfare, a black bus approaches the extra red carpet. The first fan tears flow as the doors open and six models strut across the carpet. From the tears streams torrential streams are entered as the little singer with the big voice Hanseatic soil.
Does the fashion count?
Why are we here again? Oh, the fashion. The is almost completely undermined, because fans and journalists look less the perennially smiling models with the Anastacia collection on the body, but only want the best possible photo of Anastacia. At least you look a little closer: The American woman wears a gray and brown Caro coat, flower blouse and a figure-hugging pencil skirt. It looks pretty good, but the fans seem to like it. "I want the coat too," says a young girl quite excited. Why just because the coat, the moderator wants to know. "Well, because ANASTACIA wears it too". That's exactly what the idea behind the Star Label collaboration seems to be: my star is cool. So, what my star is wearing is cool, too. I also want to be cool and buy what my cool star wears. The creative effusions of the stars and starlets so completely in the background, only the name counts.
Money pit celebrity fashion
This calculation seems to be working especially in the US: Celebrities have been designing clothes, shoes and fashion accessories for years and are thus earning millions. Ex-No-Doubt frontwoman Gwen Stefani celebrates with her label "L.A.M.B." big successes and also the collections of P. Diddy-Labels "Sean John" find in the US rapid sales. Jennifer Lopez makes alone with their "J.Lo" collections sales of about 130 million dollars and also the German model athlete Katarina Witt raked with her jewelry the big money. The list of design stars could go on and on with names like Beyoncé, Pharell Williams, Jay-Z and Nicky Hilton. Just as major fashion companies such as Prada, Chanel and Louis Vitton have developed into brands, the current stars in today's sophisticated merchandising world have brand-name product status. So why not take this opportunity, why not benefit from the fan love and the general desire for high-quality status symbols and expand the brand radius?
Shoes by Heidi Klum
In Germany, especially top model Heidi Klum got the "I-want-to-be-Desginerin" wave in motion, as she was persuaded a few years ago by Birkenstock to, in the as Granny and Ökolatschen defamed shoes a few rivets and to punch glittering stones, thus helping the company to achieve unprecedented sales figures.Numerous models, movie stars and musicians followed and also wanted to present themselves as creatively creative people - but honestly, which star collection can we remember? The lingerie collection by Werbeass Verona Feldbusch, for example, quickly disappeared from the shops - nobody does miss it.
What happens when stars do not like their own fashion?
Sometimes not only the clothing line flops, in some cases it turns out in retrospect that label and star do not match. Pop star Jessica Simpson, for example, turned her back and did not come to the launch of her own clothing line and the lady did not want to be photographed in the clothes. Therefore, the fashion company brought his rude side to light and sued the singer for a million contract.
Do stars wear their own fashion?
Other ladies like Jennifer Lopez, Gwen Stefani and Beyoncé wear their clothes at least themselves and with conviction. How much personal contribution is in the drafts, is only to be assumed. Anastacia, she says, has always wanted to make fashion and the offer of s.Oliver was just come at the right time. Finally, she could implement her ideas and make clothes that could also carry women with "a little more bosom and buttocks". Sexy is the collection, feminine and casual and can be worn from grandmother to teen. At least she does not want to take off her clothes any more, according to the singer.
And Madonna? The bears - admittedly on the stage - rather Gaultier. Well, that's her work clothes, you can add understanding. But if you meet the singer in her spare time - ha! - She really loves to wear tracksuits, but these are - oh no! - not from H & M, but from Adidas ...
