Would you have recognized the addictive signals of this young woman?
The life of Louise Delage, as she presents it on Instagram, seems exciting, stylish and beautiful. That's what we thought too. But a second and third look suggests that something is wrong with the account. Because Louise, who puts on the social platform in such a scene, has on almost every picture a glass of wine, a beer or a cocktail in the hand:
It's not what it seems at first glance
On the profile of the 25-year-old Parisian, there is hardly a photo in which she does not hold a glass in her hand or kiss a bottle. Is this a coincidence? No, because the young French hipster girl is purely fictional. The figure should draw attention to the dangers of alcohol and Co. And where can you reach the young target group better than on a social medium like Instagram?
Who is behind the mysterious Instagram account
The account Louise.Delage wants to draw attention with the so serene and cool pictures on an addiction, whose signals many do not take seriously: Alcohol. The profile of the alleged 25-year-olds is a fake account, led by the French addiction aid organization "Addict 'Aide", which has launched together with the agency BETC the campaign "Like my Addiction" against alcohol addiction. Since the start in August, the profile has gained almost 46,000 followers and, accordingly, a media-effective presence. Here you can see the campaign ad:
