Primark offers a designer bag for 8 euros
This is of course tempting: an expensive designer handbag that you can pay with the change from your pocket? Hardly any of us would say no, right? Discounter Primark now offers its customers exactly that - and will probably land a real sales hit.
Primark: persistent controversy about cheap fashion
The Irish corporation can use positive messages: Again and again Primark is in the criticism for its often questionable production conditions in low-wage countries. When a new branch is opened in Germany, it is often accompanied by protests and demonstrations that would indicate the business practices of the Group. The allegations that the low prices could only be achieved at the expense of the textile workers and their working conditions, the Group has always rejected - as well as the alleged "cries for help" of the NIhigighnarbeiter workers who have appeared in Primark clothing, and officially dismissed as a "forgery". The popularity does not detract from this: since Primark hit the German market in 2009, the chain is extremely popular, especially among younger shoppers. It has just been announced that the next German branch will open in Münster at the end of November.
The designer bargain from the Irish discounter
Therefore, despite the ongoing criticism, it is unlikely that the desire for cheap fashion could abate soon. Especially since Primark guaranteed to make the hearts of regular customers beat faster with the imitation designer handbag: After all, the original cost of the designer Kate Spade over 800 euros - whereas the modest eight euros for the imitation of Primark are a real bargain! In the video you can see original and copy in comparison. Say yourself - would this difference be worth a few hundred euros?
