We have been waiting for this plus-size advertising
The American company JCPenney has released a commercial in which five women, far beyond 40, are openly talking about the humiliation and mockery they have endured throughout their lives. But above all, they prove: They have not let down and are for all women, no matter what size, a role model in terms of self-acceptance and strength! How did you do that?
Self-doubt due to body weight
As different as the pound women may appear, they are so similar at the same time. Because they are all fat, have been reduced to it all their lives and are now successful. Worse, they were not believed to be able to fulfill their dreams with too much ribs. And at some point they have lost their faith in themselves.
"Would I be better if I were slimmer?"
"Would I be better if I were leaner?" Asks author Jes Baker at the beginning of the approximately three-minute spot. Below are the statements of four other women who speak openly about their self-doubts.
By the way, the ladies from the clip are well-known American influencers, like singer Mary Lambert, "Project Runway" winners (a talent show) and JCPenney designer Ashley Nell Tipton, Instagram star Valerie Sagun, blogger and designer Gabi Fresh and author Jes Baker.
Success has nothing to do with weight
Singer Mary Lambert reveals, "When I was ten, I wanted to become a singer, my family just said that would never happen." And author Jes Baker shares with viewers that she was called a "hippopotamus" at school and spent her life trying to fight against her body and thus against herself. Designer Gabi Fresh was convinced in high school that she would be prettier, if only she could be slimmer.
#HereIAm
After these intimate concessions, the spot changes and reveals the message. The five women show themselves strong and self-confident under the hashtag #HereIAm and make it clear that beauty is in every individual. You know: in the end, the body does not have to change, but the attitude has to change.
"Fat girls can do whatever they want!"
Plus-size is no longer a taboo topic in the fashion industry. And the trend to use women with a sporty stature already as plus-size models, gets more and more into the criticism. Because this is not only unrealistic - it also helps to push the true overweight ever more into social Aus.
The women shown have at some point allowed themselves to be happy: "Fat girls can do whatever they want! You can do yoga, wear a bikini or model ... We are beautiful, we are sexy and you can not ignore us, when we come to a room! "
