Refugees from Syria are modeling for this campaign
What's behind the label Epic Escape?
An unusual advertising campaign is currently causing a stir in Berlin. At the start of Fashion Week, posters will be on display in the city promoting a supposedly new fashion label: Epic Escape, The models wear jackets, sweaters and trousers, which at first glance might look like a trendy destroyed look. But the name translates as much as incredible or fabulous escape means, should be startling.
In fact, the six women and men shot by the Hamburg photographer Philipp Rathmer are Refugees from Syria, The agency FCB Hamburg wants to tell their stories together with the Internet organization betterplace.org to call for donations for refugees. The message deliberately aims at the superficiality of the fashion scene: The world is more than looks.
On the accompanying website Menschlichkeit.de states: "With the imagery of the fashion world we appeal to the good interpersonal style: #Humanity is best for you. "
Yara, who was photographed for the campaign with cap and fur vest, studied chemistry in Syria. Meanwhile she lives in the Netherlands. On the website she explains why she fled Damascus: "I remember a heavy bomb attack on the university, we went to the air raid shelter and waited there for an hour, nobody knew if it was safe to leave the building was responsible for himself, some stayed at the university, others took the risk and left the building, among those people was I. Fortunately, nothing happened to me. " 62 minutes lasted the attack. 62 minutes that have changed her life forever, which is why the numbers are large in the background of her photo.
The business student Najd faces a big five - because he has lost five members in the Syrian War. His story can also be read on the website.
In addition to the call for donations, Spreadshirt also makes sweaters and shirts with the lettering #Humanity is best for you sold. The proceeds of the sale, as well as all donations generated via the website, go to projects at www.zusammen-fuer-fluechtlinge.de.
