Mid-Season Sale, "Buy 3 Items? Pay 2" and other discount promotions should encourage consumers to buy again and again. With success: people love bargains and therefore access especially with sale offers and other advantages. These are often even more expensive than the original price of a product. This was the TV documentary series "ZDFzoom" out and wanted to know why that is actually so. The result shocked. Because there are very simple tricks that trade always uses to cleverly mislead.

Sale & Co .: This is the bargain-trick

Women often know the phenomenon of shopping clothes: the parts are often bought out of a feeling. Either because you feel very comfortable in it, you think you have to try a different style or something similar. In most cases, then, the view on the price tag decides whether to buy or not. If you feel like saving, the part is almost always taken.

This is confirmed by ZDF in its reportage. For this, the team set up a sales booth with a hidden camera in a city center. There people could buy single underwear pieces or triple packs. It was the supposed special offer in the triple pack when recalculating more expensive than three items! But only one in ten customers noticed that? the rest came in on the trick.

What do we learn from this? Always compare the prices, because recalculating can be worthwhile. And: Even with a sale offer not take everything immediately, but sleep a night over it. If you do not think about the part the next day, it could not have been too important.

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The right atmosphere: this is how we are encouraged to buy

In addition, the documentary series found out: Who feels flattered and moves in a feel-good atmosphere, decides faster for a purchase. For example, during the TV test, a saleswoman in a fashion house was given two hours of champagne and canapes. With the result that within two hours a proud 500 euros more were in the box office than usual. Psychology works quite simply. If you get something, you also want to give something and thank you in the form of a purchase. The same thing works theoretically with the "free tasting" stations, which are often located in the supermarket.

Conclusion: Fashion houses, supermarkets and other retail chains know exactly how to optimally influence the purchasing behavior of their consumers and thus encourage them to buy. The biggest factor is our emotions. Although shopping is supposed to make you happy, it is still worthwhile to compare the prices more often and to think about the purchase of clothes once again. So you can filter much better, if you really want something or not.

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