Jette Joop designs fashion collection for Aldi
Luxury fashion from the Grabbeltisch?
This message surprised us: Jette Joop now designs clothes and shoes for Aldi Süd. So she is the first fashion designer who dares to cooperate with the discount giant. From the 11th of April, her fashion collection, which she has designed especially for the cooperation, will be available in the stores.
Jette Joop is not afraid of image damage. On the contrary. In an interview she recently said: "I consider the cooperation with Aldi Süd a naughty challenge, Aldi is a cult, I hope and expect that the entire product is sold out very quickly."
Joop also takes the opportunity to sideline the fashion industry in general. This was "too crazy, too expensive, carried by skinny models". The discounter himself wants to "look at the experiment" and repeat it if successful, says Aldi's shopping vice Kim Suckow.
