Bärbel Grünberger: 4 questions to the entrepreneur
Bärbel Grünberger is managing director of Varia Living, a company that is more than 40 years old with a product world of more than 1000 articles in the fields of furniture, garden furniture, home accessories or lamps. This year Bärbel Grünberger is a participant in "Entrepreneurs of the Future", the initiative of the Association of German Businesswomen, Global Digital Women, ChroniquesDuVasteMonde Academy and Amazon, and is supported in setting up their business internationally.
That's why I'm an entrepreneur:
Because I work self-determined, can face complex tasks and always discover new talents and great performance on my own. Because as an entrepreneur you are often confronted with new topics that you have never dealt with in order to advance the business. And with each new challenge you have to acquire expertise in a short time to assess the quality of the results and the opportunities for your own business. I give my life through the daily challenges with complex tasks a varied content and grow personally in it.
That drives me every day:
To continue a second generation family business and give the company the ability to look to the future. I can translate my passion for materials and colors into new products, develop trends and be the most private place at home? make it even more beautiful.
This is my tip for women entrepreneurs and those who want to become one:
You can not use his company with? Velvet gloves? touch. Especially second generations orientate themselves on the success of bygone days, and do not give their own handwriting to the company. But as an entrepreneur, you often have to be your own business consultant, and if things are going in the wrong direction, you should quickly implement hard cuts and changes.
In addition, family businesses should preserve old structures in order to preserve identity and decades of know-how at the core but still remain vigilant and evaluate each new impulse and judge for themselves whether there is a chance for progress.
Do I stand up to this challenge? Entrepreneurs of the future ?:
For me it is important to understand current developments in order to deal with them and understand the future of the next steps in the trade. My challenge will be to implement the cooperation as a manufacturer and supplier for the retail trade, the development of consumer demand for brands and their own digitization.
The restructuring and long nights of recent months give my company a double bottom on the tightrope of developments in retail as well as wholesale. My company has literally woken up and been completely turned upside down.
Bärbel Grünberger, Varia Living
Bärbel Grünberger in video:
More about the initiative "Entrepreneur of the Future":
With their joint initiative? Entrepreneurs of the Future? The Association of German Women Entrepreneurs, Global Digital Women, ChroniquesDuVasteMonde Academy and Amazon promote the owners and CEOs of companies that want to expand their stationary business by launching an online trade or expanding their existing online presence. At the heart of the program is the individual accompaniment of all participants by expert coaches. More information about the program is available atwww.amazon.de/unternehmerinnenderzukunft
