Family
April 25, 2024

Attention, MOM! We promote respect

"Design an ad motive that gives mothers the respect they deserve," was our appeal to imaginative advertising agencies. Which, to our great joy, were there right away - and with their creative contributions to the "ATTENTION, MOM!" Campaign created something that convinced even the biggest ignoramus at first sight that one should never make a mistake: one Underestimate mother!

A total of 23 contributions were submitted to our action, In addition to the seven motifs already featured in the magazine, other agencies and creative minds also sent us their ideas - which really appealed to us! By voting online, readers voted for their top 3, and our jury of MOM staff and marketing experts selected the winner of the "Achtung, Mom!" Campaign. And this is ...

The contribution of the agency Kolle Rebbe won - congratulations!

The winner of the "MOM Award" campaign was the great design by the agency Kolle Rebbe.

(Head: Kolle Rebbe, Form and Development: Antje Hedde, Creative Director Art: Cathrin Ciuraj, Creative Director Text: Edgar Linscheid)

"One thing came quickly to our minds: MOM's" Multitasking Omnipotent Masterminds "are not a phenomenon of our time, they have always existed, we have been looking for a way to express that fact in a humorous and deliberately provocative way."

AGENCY: Kolle Rebbe (Head: Kolle Rebbe, Form and Development: Antje Hedde, Creative Director Art: Cathrin Ciuraj, Creative Director Text: Edgar Linscheid)

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Concept / Text: Nina Puri, Carsten Buck, Illustration: Nina Puri, Managing Director "Puri & Söhne" and author u. a. from "Parental Diseases?"

"Anyone with children knows that sometimes you need supernatural powers to grow those wonderful and nerve-racking little superheroes."

AGENCY: Design office mother & Nina Puri (Concept / Text: Nina Puri, Carsten Buck, Illustration: Nina Puri, Managing Director "Puri & Söhne" and author of "Elternkrankheiten?")

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"Even though you sometimes can not hear it anymore (" Mamaaa !!! "), without Mama nothing works, mothers ensure healthy growth against all resistance, they are the real heroines in every moment."

AGENCY: Neorist brand design (Concept / text: Sven Weber-Göhring, model: his daughter)

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"Money turns the world, because of: It's mothers who almost playfully meet the requirements of education, career, partnership and friends, they are the ones who keep our society moving and making it sustainable."

AGENCY: Neorist brand design (Concept / Text: Sven Weber-Göhring, Illustration: Thomas Kappes)

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"Our idea: to scratch the image of the toughest guy under the sun by an even harder person - the mother - so the headline should not have the typical features of a Chuck Norris joke, but rather the thought (forgive us) To sow doubts about his superiority, and although we must live in constant fear of a Chuck Norris counter-strike from now on, we hope to have paid tribute to the mothers of this world. "

AGENCY: Grabarz & Partner (Managing Director Creation: Ralf Heuel, Creative Director: Gabi Schnauder, Art Director: Philip Böttcher, Junior Art Director: Franziska Neumann, Text: Verena Bartholdt)

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"We wanted to put the book on the one hand and the moms in the right light on the other - without the typical stereotypes - and then not only the thoughts turned in our heads, but also a hand quite by accident, then she lay there, the idea : WOW - a word that says everything. "

AGENCY: New Monarchy (Creative Director: Stefan Trocha, Text: Marleen Handke, Art Director: Karola Korten)

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"It takes a lot of courage to make a living with children, courage to make decisions, courage to endure chaos, courage to be imperfect, it deserves recognition, we know what we are talking about: the motif shows the nursery of our two-year-old son Director (after cleaning up).By the way, the fathers in our team insist that they do not have it easy either. "

AGENCY: DDB Tribal (Creative team: Annika Wiebeck, Beate Ertel, Eva Hess, Holger Scheuermann, Justine Welensek, Martin Balogh, Michael Schilling, Marilyn Wolff, Tania Neumann)

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"The little gorilla baby pretends what it's all about: concentrated gaze, straight-up posture, it looks up to its mother, and so much respect does any mother deserve, I mean, not just gorilla moms."

AGENCY: BEHNKEN / JAHR / STILCKEN. THE AGENCY, Christine Besselmann

"Angie is respected because she does so much, some even call her the mother of the nation, so what? For me, there are thousands of mothers of the nation who work day and night, silently, without media, just like that me, why they are no longer admired ... "

AGENCY: BEHNKEN / JAHR / STILCKEN. THE AGENCY, Katja Haußner

Draft agency BEHNKEN / JAHR / STILCKEN. THE AGENCY

"The whole world hailed Neil Armstrong's first steps on the moon, but nobody remembered who made this superman run, how unfair, it was his mom, of course."

AGENCY: BEHNKEN / JAHR / STILCKEN. THE AGENCY, Wolfgang Behnken

"The polar bear mother is exhausted - and happy, even the mighty claws are relaxed, the baby feels bombproof with her, and rightly so, with every threat the polar bear mother pulls out her claws like any mother, mothers can be so tender And so strong, we should all finally acknowledge that. "

AGENCY: BEHNKEN / JAHR / STILCKEN. THE AGENCY, Angelika year

redblue marketing GmbH

"The text passage 'Just Anyway You Do' stands for the fact that, no matter how mothers organize themselves, they manage their everyday lives, how they sometimes despair, how they laugh and cry, how they inspire and drive us, every 'MOM is King'."

AGENCY: redblue marketing GmbH (Concept, text and art: Andrea Golling and Claudia Fendt)

"We are two mothers of two toddlers, and we are both still in parental leave and also believe that as a" pure "mother, we rarely receive respect, praise and recognition, and even though motherhood is really full of daily life and extremely versatile, we miss it Admittedly, we also occasionally do our job as a copywriter or graphic designer, so your campaign is the perfect chance to kill two birds with one stone! "

Idea and text: Kirsten Düspohl Graphic: Sylva Teschner

Agency: Claudia Pick from PR-ID, Public Relations - Information in Dialogue, together with Parkers (Amsterdam)

How much or how little mother does a child need? An inner struggle that mothers have to deal with on a daily basis. Well-intentioned advice or even boos often do not take long to come to a close. who plug in, get up again and go their own way. "

CONCEPT & DESIGN: Petra Zarre, Freelance ART

"Aufeträumetris: Never make the mistake and underestimate a mother!"

AGENCY: office exit design company (Gabriele Schüle and Matthias Rau)

"Leximom"

AGENCY: office exit design company (Gabriele Schüle and Matthias Rau)

"Leistungsmom"

AGENCY: office exit design company (Gabriele Schüle and Matthias Rau)

"MOM - Queen of Hearts"

AGENCY: office exit design company (Gabriele Schüle and Matthias Rau)

CONCEPT & DESIGN Nina Jahn, Dortmund

"... they would be hungry, thirsty, dirty and sooooooooooo much."

CONCEPT & DESIGN: Simone Leithe, Dresden

"The everyday life of us mothers should not be underestimated ... the way home can sometimes be quite long and exhausting - one would like to be carried, drive one himself, at least the purchase likes to sit in the car and the dog is very frugal ... "

CONCEPT & DESIGN: Uta Wesemann, Bielefeld