This shopping behavior could make you fat
Researchers have to make everything but also madagi: Since we go with a jute bag in the supermarket, buy organic and avoid plastic packaging - and thus we are obviously at least on one point a leg.
A recent study by professors at the Harvard and Duke Business School came to the following conclusion: If we display an eco-ethical-correct consumption behavior in the supermarket, our subconscious whispers in our ear that we have earned a reward for it. Unfortunately, this reward often contains a lot of sugar, fat or salt.
"If you bring your own shopping bag to the supermarket, you usually buy many organic products and healthy foods," the authors write. It just stupid that this pronounced environmental awareness leads us to celebrate our own virtue with chips and biscuits.
This effect appears to be more common in childless people than in parents who, as the authors suggest, are more likely to follow the wishes of their children than their own needs.
How much we are affect-driven in shopping, knows everyone who has ever gone hungry in the supermarket and ends up stacking a pile of food on the cash register.
So how do we outsmart our subconscious? Best with a grocery list. It reminds us of what we really need and protects us from the nasty Super Special Offers of the supermarket operators.
