Brainstorming Techniques: The 4 Best Methods!
Brainstorming Techniques: What is Brainstorming?
- Brainstorming sessions are commonplace in many jobs. Often, however, you are also brooding with yourself: How do I find the right job? How do I best get through a salary negotiation?
- Brainstorming techniques can always help you if you are for a topic creative solutions need. But what is brainstorming anyway?
- Brainstorm is one of Alex. F. Osborn 1939 developed Creativity technique for brainstorming, The term brainstorming is meanwhile also used for different methods of finding creative ideas.
Brainstorming Techniques: What Can I Expect From Brainstorming?
Brainstorming is the goal to get new ideas and solutions. The quantity and quality of the results depends on the participants.
- talent
- education
- Can
- motivation
- Surroundings
- personality
Brainstorming delivers introductory basic ideaswhich need to be further refined and operationalized in later steps. It's just the first step, your foundation, so to speak.
Important: Creativity techniques are tools that are supposed to promote creative brainstorming. However, there is no guarantee for a productive output!
Brainstorming Techniques: 6 Simple Steps to Classic Brainstorming!
- Find topic: Brainstorm topics should not be too complex. A linguistic question is best suited à la: How do I name my child or what is a good slogan for the new advertising campaign?
- Select participants: If it is to be a group discussion, it is important to select the participants selected. Heterogeneity enriches the quality of ideas.
- Introduce to the topic: A moderator introduces the topic to the group. Important: Do not limit too narrow or narrow. Only in this way can effective brainstorming be guaranteed. There should also be structured time management (eg 30 minutes).
- Find and express ideas: It's best to first write down different ideas and then present them. This way, distortions can be minimized.
- Take up and combine ideas: Sharing with others redirects ideas and promotes innovative solutions
- Sort and rate: The ideas are ultimately evaluated and filtered as the results of brainstorming
Brainstorming Techniques: 4 Popular Methods for Creating Creativity!
Electronic Brainstorming:
Electronic brainstorming is done with so-called electronic meeting systems done online. The core issues of brainstorming remain valid. Negative distortions due to the group effect should by Anonymization and matching of all entries counteracted. Especially with large groups, this creativity technique comes into its own with this advantage.
Brainwriting:
Brainwriting is one of the creativity techniques, too restrained participants targeted in the discourse includes. Outsiders, outside the organization, can also be involved in brainstorming.
What is the difference to classic brainstorming? Basically, brainwriting is just a minor modification. It is emphasized that in the phase of brainstorming first each participant his Writing down ideas, so that really no idea is lost. Each participant then presents their ideas and these are then discussed and summarized as usual.
Wall Cards:
Cards and pins are stitched to a wall bit by bit. The method is very effective for working out clear structures. There are three popular techniqueswhich one can proceed to.
- Questioning technique: Who? What? Where? Why? These and other W questions determine the discourse. Any potential question comes to the table? or better, on the whiteboard!
- Reverse engineering: The reversal technique deliberately approaches the subject from the other direction. Why does not somebody need this solution? How should the service NOT be offered?
- Subjunctive technique: This brainstorming technique irritates the possibilities almost to infinity. Does not go? S not! Conceivable questions: Under what conditions could XY succeed? What would have to happen for XY to work?
The 6 hats technique:
The 6 hats method was 1986 by Edward de Bono brought to life. The technique has a high fun factor and acts as one Art role play.
The focus of the method is the deepening of ideas already thought about, less the creative finding of completely new solutions.
Required are six people, each one hat? (Place card, bracelet) get in a particular color. Each color stands for a given way of thinking.
- White: Analytical thinking - Objectively arguing
- Red: Emotional thinking - Subjectively speaking
- Black: Critical thinking - Objectively arguing
- Yellow: Optimistic thinking - argue speculatively
- Green: Creative thinking? Constructively Argue
- Blue: Moderating thinking? The big picture in view
MindMap:
With MindMaps you can do great Visualize ideas, Brainstorming gets a clear structure through MindMap.
Action: You create a main term (the topic) and place it in the middle on a paper (whiteboard, flip chart, etc.). Get out of it different branches for brainstorming created. these can linked together or get further sub-items.
Brainstorming techniques: is it worth it for me?
Advantages:
- Easily accessible (no big preparation and low costs)
- Group effect (various ideas)
- Creativity: Thinking in all directions
Disadvantage:
- Results depending on selection and participation of participants
- Concentration is difficult
- Participants often block each other in thinking and promoting creativity
Try different methods
In an experiment of the University of Utrecht came to the conclusion that only thinking participants up to 50 percent more and better ideas were given as groups dedicated to the traditional brainstorming according to Osborn.
what does that mean to you? Do you think brainstorming as a way to get creative results? Best test different creativity techniques, You always have the opportunity to collect your ideas first for yourself and then discuss them with others (important: time management!).
Do you often talk to yourself? This is also a kind of brainstorming .... You get a report here.
Video tip: convincing people: With these 3 tricks you get what you want!
